Fly closer to the sun.
The commonly understood moral of the story of Icarus is to play it safe, to obey authority. Don't fly too close to the sun. In world-renowned marketer Seth Godin's new book, The Icarus Deception, he makes the case for forging your own path, pushing beyond what is expected, and connecting with other humans by making your art–whatever it may be.
At Squarespace, we value creative thinking in everything we do, and strive to serve the creative community with powerful tools at fair prices. Our platform has been designed to enable publishers, designers, illustrators, foodies, fashion designers, musicians, and scientists to create a beautiful and easy way to share what they do with the world around them.
We connected with Seth Godin when he was beginning to build his social platform on Squarespace 6. When we discovered the goal behind the project, we knew we had to support it.
In addition to co-producing a film to help tell his story, we've also helped develop a new template based on the design and functionality of flyclosertothesun.com. The larger Squarespace community will be able to use the Icarus template to share their own ideas and creations later in 2013.
We hope that this project helps inspire you to make something and share it with the world.
The industrial revolution is being consumed by technology... What the Internet has created is the connection revolution.
SETH GODIN is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. Permission Marketing was a New York Times bestseller, Unleashing the Ideavirus became the most popular ebook in the world when it was published, and the ten books he published as The Domino Project each became a bestseller online.
In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
Recently, Godin once again set book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His latest, The Icarus Deception, argues that we've been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.
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