Here's a First Look at Super Bowl LI's Commercial Lineup

Welcome to America, where we (naturally) advertise our future advertisements. Capitalism, man.

As always, expectations are high for this year's slew of Super Bowl commercials, which reportedly cost a whopping $5 million for a 30-second spot. As The Big Game™ in Houston approaches, Super Bowl 51 advertisers have already begun rolling out details and teasers for their 30-90 seconds in the spotlight on February 5. Here's a look at what we can expect from this year's lineup (so far).


For its fourth Super Bowl campaign, Squarespace has decided to lend a hand to aspiring fashion designer, John Malkovich. And you thought he was just in actor. In the 30-second spot, Malkovich takes on another John Malkovich, who seems to be holding his domain hostage.