Actor Performed Stunt Himself
Keanu Reeves surfs on a motorcycle in Squarespace's Super Bowl ad. That's just about it. He also recites some words of encouragement while he's up there.
Reeves, who uses Squarespace to host the site for his company Arch Motorcycle, performed the stunt himself, according to the company.
The company earlier teased his big game appearance in a pair of videos, one which also featured him riding his bike, on a sort of soul search, and another that saw him crying tears of joy before a campfire. Jonathan Glazer directed the Super Bowl spot via Reset, while Tim Godsall of Anonymous Content directed the teasers. All were created out of Squarespace's In-House creative team.
This is Squarespace's fifth consecutive Super Bowl spot. Last year, the company's Super Bowl ad starred John Malkovich trying to get JohnMalkovich.com back from a cybersquatter. It was preceded by a teaser before the game.
While in prior years, Squarespace went head-to-head in the Super Bowl with web-service rivals like GoDaddy and Wix.com, the category thus far is wide open.