Get Ready for the World's Shortest Film Festival

Giphy made a confusing announcement this week. Here's what it meant.

Gifs are six seconds or fewer. "Gif films" are 18 seconds or fewer. So says Giphy, the New York City-based search engine for short, soundless videos.

Giphy is defining the emerging genre because it has partnered with website-building company Squarespace to host a competition for gif creators, culminating in a film festival (of sorts).

"We believe you can tell a compelling, entertaining, professional-grade story in 18 seconds or less," reads the website announcing the festival, which will be held on November 8 at the Metrograph Theater on Manhattan's Lower East Side. 

Read More.