Squarespace skips Super Bowl, bows new campaign starring Idris Elba

Brand sits out game after appearing the last five years, but sticks with top talent like Spike Jonze

After appearing in the Super Bowl for five years straight, Squarespaceannounced it would sit out advertising's biggest day this year. Yet, just as peak Big Game ad frenzy is getting underway, the company has dropped a new brand campaign with some very big names—actor Idris Elba and director Spike Jonze.

Elba, recently named People's "Sexiest Man Alive," stars in a new spot and online film which cast him in a different light than what he's best known for--his serious, dark performances as troubled detective John Luther in the U.K. series "Luther" and as drug trafficker Stringer Bell in HBO's "The Wire." In the spot, we see him appearing in a dream-like scenario, incongruously yet delightfully lip syncing to a young girl's rendition of "Que Sera Sera" as he fantasizes about what he could become--a boxer, an astronaut, a puppeteer, a pastry chef and more. The endline reads, "Dream It. Make It."

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