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Jonathan Fields

January 3, 2013 View Original Article

Drive-By Book Review: Godin, Pink and Feld. Oh My!

Love being able to start the year sharing 3 new books that’ll really make you think. On deck today are:

My usual Drive-by book review format asks 3-questions:

  • What is it?
  • What makes it different?
  • Why do you need it?

But this week, we’re going a step further and including 3 awesome videos to go along with the reviews.

First up is Seth Godin’s The Icarus Deception -

What is it? This book is Seth’s new rally cry to live into your own gifts, stop following industrialized, stamped out ideas about the right way to contribute to the world and start making art.

What makes it different? If you’ve been following Seth for any amount of time, you’ll see familiar themes, but what so powerful is the way he weaves them together with new ideas to create a compelling argument that inspires action. He gets into how society and business are evolving to a place where technology and robotics are replacing people in industry, leaving those who relied on mass-production jobs out of work.

There are no similar jobs to go back to, leaving us to return to the thing we did before the industrial revolution…contribute form a place of craft and meaning. Seth has also launched a very cool campaign and website – – around the book that’s designed to start a movement and make it easier to share your art with the world.

Why do you need it? Well, two reasons. You can never get enough Seth. But, also because so many people start the year with fantasies about finally doing something that matters, to them and to the world. This book and the digital tools Seth has built around it will help transfer desire into deeds.

The video – Seth teamed with Squarespace to create this cool video about the book and movement.