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Ad Age

February 6, 2017 View Original Article

Super Bowl LI Ad Review: Facing a Big Moment, Enough Marketers Find Their Footing

 In a divisive time for the country on issues such as immigration, much of the ad roster from Super Bowl LI felt too muted for the moment. But a bunch of good ads leaned against walls, physical and otherwise, while some of the others invited everybody to party together for at least one night. Check out all the Super Bowl LI ads here, sortable by rating and brand. And cast your own vote for the best right here.

(Four Stars) Squarespace, Calling JohnMalkovich.com
JohnXHannes

While this ad doesn't at all explain why viewers should use Squarespace over some other web platform, it will entertain anyone whose Super Bowl party isn't too loud to hear John Malkovich argue with the domain-name squatter at JohnMalkovich.com. It's part of a broader campaign about the actor's side business in men's fashion, but that's not need-to-know. The craft is enough to shine up the Squarespace brand.