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May 11, 2017 View Original Article

How Squarespace’s Intuitive Web Builder and Comprehensive eCommerce Platform Empower Millions of Entrepreneurs to Broadcast Brands Online

TL; DR: Founded with a mission to help creative ideas succeed, Squarespace has empowered millions of people to broadcast their passions online. The web builder’s award-winning templates and drag-and-drop environment allow for the easy creation of professional-grade websites no matter a user’s knowledge of coding. For entrepreneurs looking to sell products online, Squarespace offers a comprehensive eCommerce platform complete with secure checkouts, inventory management tools, and a full marketing and analytics suite. Whether you’re starting a blog or an online business, Squarespace can help build your brand and reach the masses.

Three lifelong passions consume Michael Faye’s time — dogs, photography, and kombucha. It may sound like a strange trinity of interests, but Michael found a way to marry them in a successful company dedicated to making a difference in the lives of dogs and tea lovers alike.

Michael founded Kombucha Dog with the mission to craft delicious, full-potency kombucha while simultaneously helping orphaned dogs find loving homes. Every label of Michael’s tea features his photographs of canines available for adoption at animal rescue organizations in and around the Greater Los Angeles Area.

The dogs on Michael’s labels are cute, but, more importantly, his photos are compelling and help these dogs reach their forever homes.

“Today, to sell yourself, you need to look professional,” Michael said, “so I’m helping some friends of mine do just that. Like Yoko, her online presence was the worst.”

In a sense, Michael is helping his canine friends, like Yoko, build their brands, and that’s just what Squarespace helped do for his tea company.

Squarespace’s intuitive web builder allowed Michael to set up a beautiful site with no coding experience required. The platform’s award-winning templates provided an aesthetic that precicely matched the feel of his brand, allowing his product (and the dogs’ grins) to shine.

No matter what a business is selling, Squarespace’s fully integrated eCommerce platform provides all the tools needed to grow. The platform’s flexible and secure checkouts provide optimal customer experiences, and seamless inventory visibility makes product management easy for merchants. This, coupled with a complete marketing and analytics suite, makes Squarespace an effective venue for businesses to broadcast their brands online.

Squarespace’s mission is to “make beautiful products to help people with creative ideas succeed.” And sites, like Michael’s, show the company is realizing that aim.

Award-Winning Templates Customizable for Any Industry

With dozens of base templates available and hundreds of customizable features, Squarespace has an appropriate design for every business occasion — from fashion to food and entertainment. Design options vary from template to template, depending on whether a site leans more toward a blog or an online store.

Templates come with a variety of visual elements and are suitable for entertainment and retail businesses so customers can get a good look at the available products. All Squarespace’s templates are customizable within a drag-and-drop environment, making it simple to add, change, move, or delete page elements.

Squarespace employs top industry designers to create its templates, and each provides a stunning platform to showcase your product line or message. The layouts are also responsive, ensuring a site’s appeal carries over to mobile devices.

A Fully Integrated eCommerce Platform to Grow Your Brand

Squarespace’s full integrated eCommerce platform provides users the means to grow their brands. The platform achieves this through merchandise visibility, shopping cart recovery, and marketing analytics, among other features.

Beyond the pre-built features, there are ways to modify other aspects of a site. Client-side code injection — including CSS, HTML, and JavaScript — may be used to enhance the customer experience with custom programming.

Unlimited Inventory With Merchandise Visibility for Product Management

Squarespace allows for unlimited inventory display and the ability to easily manage products. Complex product variants can be added such as color, size, and style. Combinations of variants may also be implemented in limited-stock cases such as when stock is low on a specific product variation.

Also available are quantity variants and the ability to toggle visibility for out-of-stock items. A retailer can merge or move product pages between sections and offer free products. Visual effects include quick view and hover/highlighting to make products stand out to customers.

Flexible Checkouts and End-to-End Security Create Optimal Customer Experiences

Squarespace offers comprehensive security and flexible checkout options to enhance the customer experience. Checkout forms can be customized for a site’s personal domain as opposed to the default Squarespace checkout page.

This leads to a more unified and secure look for customers, as the entire shopping experience can exist on a singular domain. In addition, the abandoned cart recovery tool can be implemented to send customized email reminders to customers with incomplete checkouts.

SSL encryption is available for all Squarespace domains and lets visitors see the lock symbol next to the URL, indicating a secure connection for checkouts. SSL encrypts the connection between the server and the browser to prevent unauthorized access from third parties. SSL may even help sites load faster, as well as give a slight boost in Google rankings.

Complete Marketing and Analytics Suite Helps Boost Conversion Rates

Squarespace’s marketing suite and commerce analytics system help online businesses understand and reach customer bases with the central aim of improving conversion rates. With the advanced commerce plan from Squarespace, a mailing list subscription form can be added to checkout pages for future offers and coupons for repeat sales.

Mail is managed through MailChimp, which integrates subscriber lists with form blocks and RSS campaigns. Squarespace also works in tandem with Google Adwords and Google Analytics to provide visitor statistics on sites and external ads.

The Amazon Block integrates Amazon affiliate links, allowing for greater revenue return on products sold externally through Amazon’s marketplace. Squarespace also implements share buttons that encourage users to share product and promotional sale information on social media — friends with similar interests may visit the site and buy something as well.

24/7 Access to Your Own Personal IT Department

For users at any level of web development experience, Squarespace offers around-the-clock IT support. The comprehensive knowledgebase section on its site includes guides, videos, FAQs, articles, and even information on workshops.

Users in need of further assistance can open a ticket to get in touch with a representative. Between the comprehensive help section and support chat features, Squarespace makes maintaining a site easy for those with even a limited knowledge of coding.

Founded with a mission to give a voice to great ideas, Squarespace has helped millions of people broadcast their messages online. Whether your passions are dogs, tea, and photography, like Michael’s, or if you’re looking to start a blog or a business, Squarespace provides a platform to share your passions with the world.