Question & Answer
Can you tell me your name and what you do for work?
I’m Sadie Williams and I’m a fashion designer.
How did you first become interested in being a fashion designer?
I have always loved clothes and dressing up, and I think it can be one of your funnest parts of the day. I just really decided to do fashion after having an "anti-fashion" moment when I was about 19. I wanted to do art and print design and then actually thought, “No I really do want to do fashion — it’s always been there with me.”
You style is so unique, do you feel like not fitting in has been a good thing for your career?
Yeah I definitely think you should always stay true to yourself. I think growing up and going to Portobello Market and buying vintage clothes and second-hand clothes when I was really young, and also going to a funny boarding school in a really safe environment where I could dress up and wear whatever I wanted has definitely influenced my style, and I’ve always kind of worn what I wanted.
What do you like about freedom of being your own boss and not answering to anyone?
I like that I really get to pursue my vision and be in touch with myself creatively, and sort of gather a big team of people around me, friend and peers, to help make it happen.
What has inspired you?
I don’t like to pigeonhole inspiration to one area. I find inspiration in all sorts of places like exhibitions, photography books, flea markets, boot sales, eBay shopping. I don't like to choose one thing.
What’s something that’s difficult about your career that we might not know about, not being in fashion?
I think it’s most difficult having more than one role. I’m never just a fashion designer, I’m always organizing the studio, or organizing with factories, my website, all sorts of things.
How do you create your unique style?
I’ve always been quite eclectic in how I pick up my inspiration, so it’s always down to the edit, what you use and what you take away. I’ve always been drawn to putting an odd combination of things together.
What’s next for you?
Well there’s always another season. Now that I’m doing my own label, I’m always focusing on that. But I’m also looking forward to working on more collaborations with other companies and brands too.
Why do you have a website?
I have a website to showcase my work and ideas to the world, and I can just update it whenever I have a new season collection, and update news, and present my brand— basically get my vision across.
What do you want the viewer to take away when they visit your website?
I want the viewer to really understand my brand identity from looking at my website, and how I enjoy colors and textiles and texture, fabrics, print. I want them to enjoy that side of it and enjoy the images that we’ve made.