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When choosing a website builder for your professional services business, consider a platform designed to showcase your brand’s credibility and support your operational needs. Website builders that offer ease of use and designs tailored to service providers—like pages designed for clear service listings, case studies, or testimonials—will help you present your expertise confidently.
Equally important are built-in tools for bookings, secure payments, and lead capture, as well as marketing features and analytics systems to help you to attract and convert the right clients. You’ll also want a solution that allows for easy updates and scales with your business, so your website and tooling grows alongside your services.
Read on for a comparison of some of the most commonly used professional services website builders, including entry-level pricing for annual plans and key features.
Top website builders for service providers
| Website builder | Pricing starts at | Summary |
|---|---|---|
| Squarespace | $16 per month | Professional site design with custom templates, scheduling tools, secure payments, client forms, SEO features, analytics, and comprehensive marketing |
| Duda | $19 per month | AI building assistant, AI SEO assistant, lead capture forms, no ecommerce on basic plan |
| GoDaddy | $10.99 per month or limited free plan | Website builder with SEO tools, drag-and-drop editor, AI writer, some service tools depending on your plan |
| Hostinger | $3.49 per month | AI website builder with templates, some SEO and marketing tools, AI email campaigns, analytics |
| Square Online | $49 per month or limited free plan | Basic site layouts and design options, integrates closely with Square point of sale for ecommerce and booking |
| Wix | $17 per month or limited free plan | Drag-and-drop website editor offering service templates and custom inquiry forms, with appointment booking and payments on higher-tier plans |
| WordPress.com | $4 per month or limited free plan | Customizable website builder with the option to integrate business tools via third-party plugins |
Each of these platforms offers website building to help you establish your brand online, and a way to integrate with or natively access tools you need to run and promote professional services. Below, you can find descriptions of each platform and the features they offer that are most relevant to professional services businesses, like invoicing, project tracking, and appointment management.
Compare more brands and website builders
1. Squarespace
Pricing starts at: $16 per month
Squarespace offers a comprehensive set of features that combine 20 years of design expertise with service business functionality. With professionally crafted, industry-specific templates and a drag-and-drop editor, you can showcase your services, add case studies or testimonials, and represent your brand, without coding knowledge. You can also use the Blueprint AI website builder or curated AI website templates to create a bespoke website.
For operational support, Squarespace provides scheduling, secure payments, branded invoicing, and lead capture forms. You’ll also find integrated client management features, such as custom proposals. Instead of switching between platforms, you can manage clients and payments from one place.
On the backend, mobile-responsive design and integrated SEO and analytics ensure your website is optimized and scalable as your business evolves. Squarespace Email Campaigns offers customizable templates and outreach automations to help you stay on brand and top-of-mind for clients.
Key features
Professionally designed, customizable templates for service-based brands
Scheduling and appointment booking tools
Secure online payments and custom invoices
Client intake and contact forms
Portfolio, testimonial, and service page layouts
Email marketing and social media integrations
Blog and CRM features to share your insights and establish credibility
2. Duda
Pricing starts at: $19 per month
Duda’s website building platform offers advanced design tools and business features for professional services businesses. Users get a responsive drag-and-drop editor, CSS/HTML access for customization, and built-in SEO and performance optimization.
While Duda supports advanced customization, beginners may find the learning curve steeper than more user-friendly drag-and-drop website builders. You may also find its marketing features more limited compared with competitors, which could hinder ongoing client engagement. You’ll also need to pay higher subscription costs to access advanced features like ecommerce, multi-site management, CRM, and advanced integrations.
Key features
Built-in templates and drag-and-drop editor
AI-powered SEO assistant and AI building assistant
Access to free and premium image library for visuals
3. GoDaddy
Pricing starts at: $10.99 per month or limited free plan
GoDaddy offers a straightforward, accessible option for professional services businesses looking to establish an online presence. The drag-and-drop editor and built-in SEO tools help users design, customize, and optimize pages without technical expertise, while AI writing and content creation tools further save time.
Businesses that rely on appointment booking to deliver services will need to upgrade for more robust booking and payment functionality within GoDaddy. Some marketing automation also require a subscription upgrade. Additionally, while you can customize colors, fonts, and images, you may find it harder to make significant layout changes or create custom layouts, which can be a constraint if you’re aiming to create more complex designs.
Key features
SEO tools
Drag-and-drop web editor
AI writing and content creation
Email marketing campaigns
See our full GoDaddy vs. Squarespace comparison
4. Hostinger
Pricing starts at: $3.49 per month
Hostinger offers an AI website builder with drag-and-drop editing, as well as pre-made templates. Plans also include some basic SEO and email campaigns tools.
The design and layout customization in its website builder may be less flexible than some other platforms on this list. You’ll also need a higher-priced subscription to access advanced integrations, such as multi-site management and booking automations. More sophisticated AI tools such as content generation, logo creation, and an SEO assistant also require a higher-priced plan.
Key features
AI website builder
AI email campaigns
SEO tools
Marketing tools, including contact lists
See our full Hostinger vs. Squarespace comparison
5. Square Online
Pricing starts at: $49 per month or limited free plan
Square Online offers a simple website builder that integrates closely with Square point of sale and booking systems. It includes options to set up subscriptions or recurring services, implement appointment scheduling, and sync with Square’s other software for payments and customer accounts.
Square’s website editor may be less flexible compared to dedicated website builders, with section editing but limited drag-and-drop customization. It includes service-specific tools like advanced booking workflows, but not client portals that allow clients to view transaction history or access private files. These gaps may lead to extra costs or require you to juggle multiple platforms to fit your purposes.
Key features
SEO tools
Payments and appointments through Square
Email marketing
See our full Square Online vs. Squarespace comparison
6. Wix
Pricing starts at: $17 per month or limited free plan
Wix offers AI website building and customizable website templates that can be adapted to service businesses. It includes some basic marketing features, like built-in SEO tools and lead-capture forms.
However, online bookings, ecommerce tools, or payment processing are only available if you upgrade to a higher-priced plan. Advanced analytics, live chat, and some lead-capture capabilities are also available on higher-tier subscriptions. If you want to centralize more of your workflows in one place, you’ll need an upgraded plan.
Key features
Built-in SEO tools
Drag-and-drop site editor and AI website builder
Light marketing features, including lead-capture forms and automated emails
See our full Wix vs. Squarespace comparison
7. WordPress.com
Pricing starts at: $4 per month or limited free plan
WordPress.com offers a flexible website builder for service providers who want a branded online presence. On its own, WordPress allows you to publish service descriptions, client testimonials, and blog content to launch your business website quickly and present your expertise with credibility.
If you want more of an all-in-one experience, you’ll need to install plugins for business tools, like client portals or appointment systems. You may still need to manage those integrations separately from your website account, to a degree. If you plan on rolling out ecommerce services, using advanced SEO tools, or leveraging scalable workflows, you’ll also need to upgrade to a higher plan that unlocks those capabilities.
Key features
Drag-and-drop website builder
Advanced SEO tools on higher-tier plans
Connect service tools with plugins
See our full WordPress.com vs. Squarespace comparison
How to choose the best professional services website builder
Choosing the best professional services software ultimately depends on your goals, technical comfort level, the image you want to project, and how much you value centralizing your workflows within fewer platforms.
Professional services—like consulting, accounting, legal, or design—rely heavily on trust and credibility, so your website should communicate expertise and professionalism. The right platform will balance design flexibility with practical tools that make it easy to manage clients, showcase services, and attract new business. There’s no one-size-fits-all solution, but some platforms make it easier to achieve a polished, high-performing site without needing advanced technical skills.
When comparing website builders for your service business, look for design customization and built-in marketing features—these elements help your business appear credible and make you more discoverable online. Ease of use is also key. Drag-and-drop builders and intuitive dashboards save you time on updating content, publishing blogs, or sharing insights quickly. Additionally, platforms with built-in scheduling tools, invoicing, and client management features can make your site a functional business hub, not just a digital brochure.
While many platforms offer parts of this mix, Squarespace is a great option for those seeking design sophistication combined with business-ready functionality, so you can grow and manage your client projects effectively.