At Squarespace, we’re not just committed to building the features you need to succeed, but guiding you through using those tools. Our YouTube series, You’ve Got This, offers great walkthroughs of important tools from our product experts.
In this edition of You’ve Got This, Edmund, a Product Manager at Squarespace, will walk you through how to improve your website’s SEO using Squarespace’s built-in SEO tools, including our powerful new AI SEO tool. Watch the video above or read a summary of the transcript below.
Key takeaways
Good SEO, like metadata and image alt text, improves your site's visibility on search engines and can influence clickthrough to your website.
Squarespace includes built-in SEO features like clean URLs, mobile optimization, and sitemaps.
The AI SEO tool helps you optimize page titles, meta descriptions, and image alt text in minutes.
SEO requires ongoing updates as you add new content to your site.
If you want more support on AI or SEO, you can browse our content hubs on AI, SEO, and AI SEO (AIO).
What is SEO and why does it matter?
SEO stands for search engine optimization. It refers to the process of helping your website appear in search engine results on platforms like Google, Bing, or Yahoo.
The higher your site ranks in search results, the easier it is for people to discover your business—leading to increased traffic, potential customers, and ultimately, business growth.
Think about the last time you searched online. Did you click one of the top few results? Most people do. That’s why good SEO is essential for visibility and success.
Built-in Squarespace SEO features
The best part? Squarespace comes with SEO-friendly features built right in, making it quick and easy to enhance your site’s visibility.
Here are some of the key automatic SEO features:
Clean URLs: Pages are easy to read and index.
Auto-generated sitemap: Helps search engines understand your site’s structure.
Mobile optimization: Your site looks great on all devices, a key SEO factor.
These features work in the background—no extra steps required.
Squarespace’s AI SEO tool
While many SEO elements are automatic, some key areas need your input, like page metadata and image alt text. That’s where our new AI-powered SEO tool comes in.
Improve page metadata
Page metadata appears in search results and includes:
SEO title tag
Meta description
This content tells both search engines and visitors what your page is about. Well-written metadata can increase clicks to your site.
Enhance image alt text
Alt text describes your site images, making them more accessible and helping search engines understand your visual content. It's important for both SEO and website accessibility.
How to use the Squarespace AI SEO tool
Using our AI SEO tool is fast and easy. Here's how:
Go to your Squarespace dashboard.
Navigate to Settings → Marketing → SEO Appearance.
View your personalized SEO report showing pages or images missing metadata or alt text.
Click Improve with AI to begin.
Squarespace AI will:
Analyze your page content
Reference your brand and business identity
Generate optimized metadata and alt text
You’ll be able to:
Review the generated metadata for each page
Edit or regenerate content with one click
Save and continue once you’re satisfied
For images, the AI will automatically create alt text. You can also review, edit, or regenerate each alt description.
Final advice for improving your SEO
SEO isn’t a one-time task. To keep your site optimized:
Regularly review new pages and images for proper metadata and alt text.
Keep your content fresh and up to date.
Use Squarespace’s tools to stay on top of ongoing SEO improvements.
With Squarespace’s built-in SEO features and our intuitive AI SEO tool, you don’t need to be a technical expert to boost your site’s visibility. A few simple updates can have a big impact. Go ahead, optimize your site and let more people discover your business. And remember: You’ve got this.