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In just a few years, AI tools like ChatGPT have become part of everyday life for millions of people. Every day, people send billions of prompts to ChatGPT, showing how quickly conversational AI has become a natural first step in exploring ideas and starting creative projects.
This shift reflects a deeper change in how we work. Many of us now turn to AI for quick, conversational guidance, the same way we might ask a friend or a colleague. Squarespace GPT was created to meet you in that flow, making it possible to go from an idea to a professional website in the same space where inspiration strikes.
How Squarespace GPT works
Squarespace GPT is a guided experience inside ChatGPT that helps you start your website with a simple conversation. GPTs, generative pre-trained transformers, use a curated base of knowledge—like Squarespace’s design guidance—to guide chats and generate outputs for you.
Squarespace GPT will ask a few short questions about your business name, industry, brand tone, and goals. It’s integrated with Squarespace’s Blueprint AI builder, which will show you a personalized site preview designed around your answers before taking you to the full website editor.
The GPT and AI website builder consider every detail, from your industry and goals to your preferred color palette, so your starting point is functional and aligned to your brand from the first moment. Instead of beginning with a blank page, you have a foundation already curated to your vision.
Whether you’re launching a photography portfolio, opening a bakery, or starting a consulting practice, you get a starting point that’s ready to refine and make your own, bringing you that much closer to launch day.
Learn more about creating a website with AI tools
How to use Squarespace GPT
Using Squarespace GPT is straightforward. To use it, you’ll need a ChatGPT account with a Free or Plus plan. You’ll also be asked to create a Squarespace account to trial or publish your website, if you aren’t already signed up.
Click GPTs in the ChatGPT sidebar, then search for Squarespace AI Website Builder. This GPT Store hosts any custom GPTs built by others.
Choose from pre-populated prompts or enter your own. Squarespace has prepopulated some common prompts for the GPT, but you can also start with your own request.
Answer the GPT’s questions. The GPT will walk you through questions step by step to capture anything your original prompt didn’t cover. You’ll share a business name, category, brand tone, and website goals.
Preview your layout. Squarespace GPT will give you a sneak peek at your personalized website layout. You can always come back to regenerate it if you have additional feedback.
Finalize it on Squarespace. Follow the prompt to go to the Squarespace editor and choose your preferred color palette and fonts, then add any personalized copy and images.
Publish. Once you’re happy with your website design and have a custom website domain, hit publish to share it with the world.
Don’t worry if you don’t have all of the answers about your business yet. You can always regenerate if you don’t like the result or edit your website to add details later. Once your website is live, you can update it anytime using Squarespace’s design tools and flexible drag-and-drop editor.
The design philosophy behind Squarespace GPT
For two decades, Squarespace has helped entrepreneurs create websites that stand out through thoughtful, intentional design. That same philosophy shapes our approach to AI. We see technology as a way to unlock creativity, helping you share what makes your brand unique and bring your vision to life.
With Squarespace GPT, we’ve applied a new layer of technology to the AI website building experience so you can jump in on a familiar platform as soon as you’re ready to start your website. In practice, Squarespace GPT helps you begin the conversation, while the Blueprint AI builder applies our design expertise to create a tailored preview for you to build on. You’ll keep full control as you edit and expand, knowing your site is grounded in the creativity and design expertise that Squarespace is renowned for.
Think of Squarespace GPT as your creative partner, ready to help you shape your vision into something beautiful, functional, and uniquely yours. Whether you’re launching your first site or reimagining an existing one, you’ll have the tools and creative foundation to make something you’re proud to show the world.