Squarespace vs. Google Sites

From standout design to powerful marketing and ecommerce functionality, see why creatives and entrepreneurs choose Squarespace

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Industry-leading design

Create beautiful websites with Blueprint AI and intuitive editing tools, matching intelligent guidance with 20+ years of award-winning design expertise.

Quality at every step

Grow with confidence on an always-improving platform, designed to help you seamlessly sell your products, expertise, and experiences.

All-in-one, from day one

Your website plan has the features you need to build a professional brand, earn revenue, and scale.

Comparing Squarespace and Google Sites

Product
Pricing	Plans starting at $16/moPlans starting at $16/mo	Free with a Google accountFree with a Google account
Customizable website templates	Extensive library of thoughtfully curated, high-quality templates adaptable to any use caseExtensive library of thoughtfully curated, high-quality templates adaptable to any use case	Limited free website templates with simple designs, plus limited paid optionsLimited free website templates with simple designs, plus limited paid options
Design and customization	AI-design guidance informed by professional web designers and an intuitive drag-and-drop editor, plus fully customizable layouts and page optionsAI-design guidance informed by professional web designers and an intuitive drag-and-drop editor, plus fully customizable layouts and page options	Drag-and-drop editor with customizable elements, typography, and site themesDrag-and-drop editor with customizable elements, typography, and site themes
AI website builder	An interactive AI design system that preserves your creative control, turning brand descriptors into a unique website in minutes, complete with personalized pages, text, and imagesAn interactive AI design system that preserves your creative control, turning brand descriptors into a unique website in minutes, complete with personalized pages, text, and images	Does not currently offer a native AI-powered website builderDoes not currently offer a native AI-powered website builder
Ecommerce features	Built-in tools to sell products and services, including native payments, end-to-end client project management and invoicing, unlimited products, event sales, appointment booking, in-person POS, subscriptions, and multi-channel sellingBuilt-in tools to sell products and services, including native payments, end-to-end client project management and invoicing, unlimited products, event sales, appointment booking, in-person POS, subscriptions, and multi-channel selling	Does not currently offer built-in ecommerce featuresDoes not currently offer built-in ecommerce features
SEO and AIO tools	Responsive design, search-friendly URLs, Google and Bing integrations, and AI SEO tools to scan for missing site details and generate copy suggestionsResponsive design, search-friendly URLs, Google and Bing integrations, and AI SEO tools to scan for missing site details and generate copy suggestions	Limited SEO features with automated sitemap generation and customizable page metadataLimited SEO features with automated sitemap generation and customizable page metadata
Marketing tools	In-depth analytics, customizable contact forms, and multiple ways to connect products and website content with social media channelsIn-depth analytics, customizable contact forms, and multiple ways to connect products and website content with social media channels	Does not currently offer built-in marketing automation features, some integrations availableDoes not currently offer built-in marketing automation features, some integrations available
Email marketing	Integrated email marketing campaigns with pre-designed templates, AI-assisted writing, and automated emails triggered by website interactionsIntegrated email marketing campaigns with pre-designed templates, AI-assisted writing, and automated emails triggered by website interactions	Email marketing and contact management available through GmailEmail marketing and contact management available through Gmail
Domains	Custom domain and management tools through Squarespace Domains. Free for the first year on annual plansCustom domain and management tools through Squarespace Domains. Free for the first year on annual plans	Custom domain names must be purchased and connected via a third partyCustom domain names must be purchased and connected via a third party
Blog and portfolio features	Robust CMS for blogging and engagement, with customizable SEO settings. Portfolio and gallery layouts designed to showcase work and win clients Robust CMS for blogging and engagement, with customizable SEO settings. Portfolio and gallery layouts designed to showcase work and win clients	Portfolio, resume, and project templates available, but does not currently offer built-in blogging templatesPortfolio, resume, and project templates available, but does not currently offer built-in blogging templates
Integrations	Countless third-party extensions for inventory, shipping, finance management, and moreCountless third-party extensions for inventory, shipping, finance management, and more	Does not currently offer direct integrations, but some third-party widgets and embeddable plugins availableDoes not currently offer direct integrations, but some third-party widgets and embeddable plugins available
Support	24/7 support from an award-winning Customer Support team24/7 support from an award-winning Customer Support team	Does not currently offer dedicated customer supportDoes not currently offer dedicated customer support

Trusted by millions of customers around the world

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“Squarespace makes it easy to adjust layouts, colors, fonts, and logos in a way that's true to our brand. Invoicing also makes it super easy to calculate sales tax, which is just one less thing I have to worry about.”

Esther Pak, FLRL by Esther

Floral Designer

“Squarespace has played a key role in Steeple & Hearth’s growth by providing a professional, all-in-one platform that attracts clients and showcases our work. Its seamless design tools and built-in features help us create high-value websites, increasing sales and expanding our reach beyond our local market.”

Emma Young, Steeple & Hearth

Brand Design Agency

“I love the invoicing, proposal, and project management features within Squarespace. The seamless flow from client inquiry forms straight into proposals and contracts, and finally to invoicing, has eliminated the hassle of juggling multiple platforms, and make it feel like a true all-in-one solution.”

Diane Whiddon, Sway Rise Creative

Brand and Web Agency

Generate a personalized website in minutes with Blueprint AI

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Tools for every stage of your journey

From best-in-class design to selling and scheduling, Squarespace is made to grow with you.

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Analytics

Track your website’s performance with key traffic and ecommerce metrics.

Email Campaigns

Beautiful, intuitive email marketing tools to grow your audience and amplify your brand.

Invoicing

Legitimize your business and get paid with professional proposals, contracts, and invoices.

Design Intelligence

Your AI creative partner to generate designs, images, and content tailored just for you.

Online Store

Merchandize your products, accept payments, manage orders and shipping, and more.

Services

Promote your experience and offerings, manage clients and projects, and get paid for your work.

Scheduling

Seamless appointment booking, automated calendar management, and integrated payments.

Donations

Create fundraising campaigns, accept donations on your website, and send donors targeted emails.

Memberships

Offer exclusive access to your work, earn recurring revenue, and engage with your community.

Bring what you’ve built to Squarespace

Transfer your domain name

Keep your existing URL so you never miss out on site traffic.

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Import content and products

No need to start from scratch. Import your work from a website or third-party marketplace.

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Moving your existing site to Squarespace

We're here to help with every step of the transition.

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Learn why businesses use Squarespace

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Compare Squarespace with other platforms

Frequently asked questions

Which is better, Squarespace or Google Sites?

Is Squarespace or Google Sites easier for beginners to use?

Squarespace makes starting a beautifully designed website straightforward for anyone, including beginners. Choose from a curated library of website templates or use Blueprint AI to create a starting point, then secure a custom domain that fits your brand or idea. As you build out your website pages, you can customize every details, including colors, fonts, images, and content, with built-in design guidance at every step.

Which is more affordable, Google Sites or Squarespace?

Which platform is better for small businesses, Squarespace or Google Sites?

Which is better for ecommerce, Squarespace or Google Sites?

How does Google Sites compare to Squarespace for SEO and AIO features?

Squarespace features built-in, advanced SEO and AIO tools designed to make every website and online store more competitive in search results.

For example, your website comes with default SEO page titles and descriptions, which you can modify without changing the page content visitors see. You can also hide pages if you need to, and control the image people see alongside your content whenever it’s shared on social media.

With AI-powered SEO tools, you can also scan your website for key missing content and generate SEO-friendly website copy and image alt text.

Can I transfer my domain from Google Sites to Squarespace?

How do I move my website from Google Sites to Squarespace?

What does a Squarespace subscription include?

Squarespace is an all-in-one content management system (CMS) and website builder. With a single subscription, you can make a website, host your content, register your own custom domain name, sell products, track your site’s analytics, and much more. All Squarespace websites come with both hosting and security, so you don't need to find a separate hosting provider. You get security features like SSL certificates, web application firewalls, and DDoS protection.

For a full list of features, visit our feature index and explore the Help Center for guides on Squarespace's many features.

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