Marketing Tools
SEO Tools

Built-in SEO tools

Every Squarespace website comes with integrated features and expert guidance so you show up more often, in more places on search engines.

Get discovered online, fast

Leverage advanced SEO tools to maximize traffic from organic search results.

Search Keywords page in the Analytics panel on Squarespace platform

Use Squarespace’s best practices checklist to build the best possible SEO foundation, no experience required. Clear and actionable steps help you keep optimizing as your website grows.

Squarespace was the first website builder to integrate directly with Google Search Console. By verifying your site, you can view what keywords your customers and visitors are using to find it.

Control every page

SEO page titles and descriptions search results preview

Panel to set image when sharing on social media

Page titles and descriptions

Start with pre-optimized SEO page titles and descriptions, or modify content without changing what visitors will see.

Page hiding

Hide any of your pages from search engines to ensure its content isn’t shown in public results.

Custom social images

Customize the image paired with your SEO page title and description when sharing on social media.

Control every page

Page titles and descriptions

Start with pre-optimized SEO page titles and descriptions, or modify content without changing what visitors will see.

Page hiding

Hide any of your pages from search engines to ensure its content isn’t shown in public results.

Custom social images

Customize the image paired with your SEO page title and description when sharing on social media.

Included in every site

Squarespace automatically generates and links a sitemap.xml, which lists every URL on your site for perfect indexing.

Every mobile Squarespace site is set up to get prioritized in search results, with no change to desktop or tablet versions.

Customize the meta title and description for your homepage, or get recommended copy that matches your brand with our AI writer.

Your site’s content, listings, blog posts, and events are marked up by default to improve search engine indexing.

All pages and collection items on your site have static URLs that are easily found and read by search engines.

All Squarespace Domains and third-party domains include free SSL certificates when connected and pointing to Squarespace sites.

AI SEO guidance with a personalized report

Boost your site’s search rankings and attract more visitors with AI-powered SEO auditing tools. Get an automatic website analysis then instantly add recommended metadata for pages and alt text for images.

A digital SEO report overlay on a desk scene showing a lamp, notebooks, and a chair. The report highlights that 42 out of 42 images have alt text, 2 out of 5 pages have metadata, and site visits total 86K with a +22% month-over-month increase. A button labeled ’IMPROVE WITH AI’ is shown.

Formatted for commerce

Get SEO‑friendly pages for every product and service category you offer.

From your navigation structure to store page URLs, every corner of your Squarespace website is already optimized for ecommerce SEO to help customers and clients easily find you on search.

Static URL and Google search result for scarf

From your navigation structure to store page URLs, every corner of your Squarespace website is already optimized for ecommerce SEO to help customers and clients easily find you on search.

All in one place

Preview your site’s SEO appearance and make the updates you need from a dedicated SEO panel.

Designed for all languages

Increase visibility in new markets without spending hours on translations. Site translations are optimized for search.

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Frequently asked questions

Search engine optimization, or SEO, is the process of improving your site’s ranking on search engines like Google. When your site appears higher in search results, more people can find it—leading to more visitors, growth, and potential customers.

As the host for millions of websites for over 20 years, we’ve implemented every strategy to help your site rank highest in search engine results. Squarespace has the technical side covered for you—there’s no need to search for plugins or get under the hood.

Yes, your Squarespace website is automatically configured to support discovery and indexing for ChatGPT, Google’s AI Overviews, and other generative search engines. This includes automatic sitemaps, robots.txt files, clean HTML, and structured data markup that help AI systems better understand your content. Built-in SEO tools also give you control over how your site appears in AI-powered search results, especially on sites that maintain clear, up-to-date content for their customers.

All Squarespace sites are optimized from the start, but your unique content and settings also affect how people are able to find you online. As you prepare to launch your site, go through our SEO checklist to ensure your site is optimized for search engines and visitors alike.

Squarespace is the all‑in‑one platform to build a beautiful website.

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