Deliver a consulting experience your clients will love

For most consultants, a website is an indispensable tool. A consulting website is a space to share about yourself, your services, and to establish your authority and experience, so potential clients are more likely to trust and work with you. A website also helps you appear in AI and traditional search results so you can get discovered by new clients.

You can create a consulting website yourself from scratch, design one with a website building platform, or pay a professional web designer to build a consulting website for you. Which you pick depends on your budget and how much time you have. A professional web designer may be faster, but more expensive, while coding from scratch is more time intensive. Many people find a website builder to be a happy medium.

The best website builder for your consulting website is dependent on your aesthetic preferences and needs. Squarespace is a great option if you want predesigned templates for consultants or a guided AI website building experience. Squarespace also has easy-to-use design tools to customize your site and built-in features for consultants, like invoicing and client proposal tools.

A consulting website will ideally include a homepage summarizing your experience and services, services page, booking page, bio page, and contact page. You might also include a separate testimonial, FAQ, or portfolio/blog page.

No, you don't need to know how to code to make a consulting website. You can create a professional site with no-code website builders like Squarespace or the help of a web design professional. If you know some code, it can help you add extra customization to your site.

Choose a template that best fits your page needs, aesthetic preferences, and the information you plan to share on your website. On Squarespace, you can find templates designed specifically for consultants. If you don't see one that fits your branding and general needs, you can fully customize it after you get started.

A great consulting website will have simple navigation, clear service descriptions, and client-facing features like integrated booking, custom contact or intake forms, and FAQs. Having these features will not only create a better visitor experience, but save you time managing client appointments and messages.

Many successful consultants find clients by word-of-mouth recommendations, since we tend to trust recommendations from peers. You can also find clients by actively participating in community forums or attending events or pop-ups where your ideal clients might be in attendance. Don't forget traditional marketing methods, like preparing your site for SEO, local search, and AIO, or active marketing on social media.

Squarespace offers direct integrations and native tools for scheduling and client contacts. You can import contact information to use with Squarespace Email Campaigns and embed an Acuity Scheduling calendar into a web page. If you use another scheduling tool, you may be able to embed your calendar using its provided code.