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When you run a home services business—whether you’re an electrician, plumber, cleaner, landscaper, painter, or HVAC technician—your website is often your first impression. It’s not just a place to showcase your experience; it’s how clients might book appointments, request estimates, or pay invoices.
The right website builder will make every part of running your business smoother. It should offer an intuitive design experience so you can build a trustworthy brand, accessible scheduling and invoicing tools, and built-in marketing and SEO support to help you get discovered.
To help you compare options, we reviewed some of the most widely cited website platforms for home services professionals. Read on for starting monthly prices for annual plans and a summary of key features for each one.
Top website builders for home service businesses
| Website builder | Pricing starts at | Summary |
|---|---|---|
| Squarespace | $16 per month | Combines professional design with booking, invoicing, and marketing tools tailored to home service providers |
| GoDaddy | $10.99 per month or limited free plan | Simple website builder with scheduling, invoicing, and email marketing on certain paid plans |
| Hostinger | $3.49 per month ($10.99 on renewal) | AI website builder with basic tools for invoicing, scheduling, and email on certain plans |
| Square Online | $49 per month or limited free plan | Simple websites with native payments, invoices, and online booking |
| Webflow | $14 per month or limited free plan | Advanced design flexibility, booking and payments only via third-party options |
| Wix | $17 per month or limited free plan | Website builder with AI design tools, booking, and invoicing on certain plans |
| WordPress.com | $4 per month or limited free plan | Flexible website platform, plugins needed for invoicing, scheduling, and marketing automations |
Each of these platforms supports some combination of website building and business management features. Below, you’ll find more details about each, with a focus on tools that matter most for home service professionals, like appointment booking, invoicing, client communication, and marketing.
Compare more brands and website builders
1. Squarespace
Pricing starts at: $16 per month
Squarespace brings professional design, simple client booking, and built-in business management together within one platform. For home service providers who want a professional online presence that also helps manage their day-to-day operations, it’s a strong all-around choice.
You can start with one of Squarespace’s home service business templates, choose from curated AI templates, or use the Blueprint AI website builder to generate a custom design with suggested copy and images. Once your site is live, you can add appointment booking through Acuity Scheduling, create custom invoices and client proposals, and track your client projects directly from your account.
Marketing features are built in, too. Use automated email campaigns to follow up with clients, publish blog content to boost SEO, or promote seasonal services like spring cleanups or winter maintenance with AI-powered discount suggestions. Squarespace also includes AI-powered SEO and content tools to help your site stand out in search and AI results.
Key features
Customizable templates for service professionals
Appointment booking with Acuity Scheduling
Built-in invoicing, proposals, and estimates
Email marketing and automations
AI tools for site design and SEO
Note: Plans and pricing for each platform can vary by location. For Squarespace, see our pricing page for the most up-to-date details in your location.
2. GoDaddy
Pricing starts at: $10.99 per month or limited free plan
GoDaddy’s website builder offers a simple setup process and additional business features, depending on which plan you choose.
GoDaddy’s paid plans include email marketing, appointment booking, and basic invoicing. You can also embed service request forms or connect your website to third-party apps for expanded functionality. However, advanced features like branded invoices, proposals, and digital contracts may require plan upgrades or external integrations.
Key features
Drag-and-drop website editor
Appointment scheduling
Email marketing and invoicing tools
See our full GoDaddy vs. Squarespace comparison
3. Hostinger
Pricing starts at: $3.49 per month, $10.99 per month on renewal
Hostinger combines website hosting with an AI-powered site builder that can generate a simple home services website quickly. It’s a cost-effective option, but has less built-in functionality than some of the other platforms on this list.
Hostinger’s website builder offers basic invoice creation, appointment scheduling, and email marketing, though more advanced tools like recurring invoices or service packages may require third-party software.
Key features
AI website builder
Basic invoicing and scheduling tools
Email and marketing integrations
See our full Hostinger vs. Squarespace comparison
4. Square Online
Pricing starts at: $49 per month or limited free plan
Square Online is built with businesses using Square point of sale in mind. It integrates directly with Square’s payment and invoicing system, which makes it convenient if you already use Square to collect payments.
You can add booking and appointment features, send branded invoices and estimates, and manage on-site and online payments from Square. However, website customization is more limited than some design-focused platforms, which could limit how you present your brand to clients.
Key features
Built-in payment processing and invoicing
Appointment booking integration
Syncs with Square POS for in-person payments
See our full Square Online vs. Squarespace comparison
5. Webflow
Pricing starts at: $14 per month or limited free plan
Webflow is known for its advanced design capabilities, which can help service businesses create a customized online presence. It’s well-suited for those with some design experience or who work with a professional designer.
However, Webflow doesn’t offer built-in booking or invoicing. You can connect third-party tools to manage client scheduling and payments, but it will require you to manage more platforms across each project.
Key features
Advanced design and animation tools
Third-party integrations for scheduling and payments
Client collaboration tools for agencies
See our full Webflow vs. Squarespace comparison
6. Wix
Pricing starts at: $17 per month or limited free plan
Wix is a website builder that offers design flexibility and business tools. Websites include lead capture forms for client contact and you can use plugins to add functionality.
You can use Wix AI to create a professional design more quickly. For more advanced tools, like client booking, payments, and client management features, you’ll need a higher-tier website plan.
Key features
Drag-and-drop website editor
AI site creation and content generation
App Market for add-ons
See our full Wix vs. Squarespace comparison
7. WordPress.com
Pricing starts at: $4 per month or limited free plan
WordPress.com offers flexible website creation and a large library of plugins to add functionality to your website. With plugins, you can add online booking, invoicing, email marketing, and SEO optimization tools.
Because most of the business tools are plugin-based, WordPress.com requires more setup than other platforms. If you’re familiar with WordPress and comfortable managing different plugins and tools for your project workflow, it’s an adaptable option.
Key features
Plugin library for customization
SEO and analytics tools
Free plan available
See our full WordPress.com vs. Squarespace comparison
How to choose the best home services website builder
Your website is your reputation-builder, your services storefront, and your scheduling hub. The best platform for your business depends on what will help you manage your clients and run your business most efficiently.
Before you commit, compare factors like built-in booking tools, invoicing capabilities, ease of use, customer support, and how well the platform can represent and grow with your business.
If you want an all-in-one solution with professional design, booking, invoicing, and marketing tools in one place, Squarespace offers a powerful option for home service professionals ready to simplify their online operations and focus on what they do best: serving clients.