Super Bowl Ad Chart: Who's Buying What in Super Bowl 2014- From AB-InBev to Wonderful Pistachios, With Many In Between

Scarlett Johansson is getting a Super Bowl ad on behalf of SodaStream home carbination machines. Jaguar wants you very much to keep an eye out for Ben Kingsley and two more "British Villains." Stephen Colbert will make his Super Bowl debut for Wonderful Pistachios. And David Beckham will hawk H&M in the Super Bowl's first shoppable ad.

A web design company called Squarespace has entered the contest. Sodastream will again take on Big Soda. Audi, Axe, Chobani and TurboTax are in; E-Trade is out for the first time in years.

Chobani won't be the only Greek yogurt brand in the big game. Dannon's Oikos is making a second appearance after running the Super Bowl's first yogurt ad in 2012 and then sitting out 2013.

But some brands remain unconfirmed, and this is a living chart: We'll update it every time we get new details on a particular marketer's plans or an announcement of a new entrant to the game's ad roster. (Check out our Who's Buying What chart for last year's Super Bowl to see how this will eventually look.) Changes will come frequently, so bookmark this page and keep an eye on this space.

Super Bowl XLVIII will air Feb. 2 on Fox from MetLife Stadium in East Rutherford, N.J. Fox Sports averaged around $4 million for 30 seconds worth of ad time during the game, media buyers said.


Buy: One 30-second ad

Creative: Not yet disclosed. Squarespace, a first-time Super Bowl advertiser, describes itself as a design-centric website platform.

Agency: In-house