ADOTAS – The last seven days have seen a whirlwind of new content from adland, and we’ve sifted through it all to find the best for this week’s round-up.
Brands started to tease us with Super Bowl tasters, tech giant Apple launched an intriguing new campaign, and the prankvert showed us all that it’s alive and kicking (and screaming, from a pram…)
Read on for this week’s top five new ads!
It’s a well known fact that brands shell out huge amounts of money for an ad slot during the Super Bowl. 2014′s $4 million dollar asking price is a record breaking high, so for smaller companies purchasing one can be a make or break moment.
Web company Squarespace, which provides a slick Content Managemant System and website builder for a monthly fee, has taken the plunge this year, and just released a teaser for its ‘A Better Web Awaits’ campaign.
At first glance the spot is a hodge podge of memes: face swaps, epic fails, a cheeky Joseph Ducreux… But the maniacal screeching violins, back-alley setting and all round creepy atmosphere turn the well-known images into threatening oddities.
It’s an effective teaser from the internet company, and hints at a full-length ad that should get the crowds talking. The question is, will Squarespace end up seeing any bang for their buck?