Let Jeff Bridges Hum You to Sleep in This Squarespace Super Bowl 2015 Commercial

This is totally serious. If you visit this Squarespace-built website,, and buy the album (which benefits charity Share Our Strength), Jeff Bridges’ dulcet tones will lull you to sleep like an infant.

The weirdly intriguing commercial confused a lot of viewers — and gave many more a chance to make “Big Lebowski” jokes.