Google Apps rebrands as G Suite in Squarespace collaboration

Campaign from agency JohnXHannes features small businesses clients with community focus

Squarespace showcases three of its clients in a new campaign promoting the website provider’s partnership with G Suite, formerly Google Apps. The 60-second spots from New York creative agency JohnXHannes tell the stories of Nasty Girl founder Sophia Amoruso and Girlboss, her foundation devoted to women’s entrepreneurship, raw food beverage maker and shelter dog advocate Kombucha Dog and food desert oasis LocoL, created by Kogi food truck chef Roy Choi. Squarespace is also offering website templates based on each organization, the first time the brand has based a template on a client’s site. The spots will run online, on social media, in search ads and will play on popular podcasts.