The Super Bowl: the one time of year people not only tolerate but actively seek out commercials.
Hell, if you're a cord-cutter or DVR owner with an ad blocker, it may be the one time of year you actually see commercials.
Perhaps you were hoping this year's commercial breaks might provide an escape from our country's current political insanity. Wrong!
Budweiser probably didn't expect its German immigrant founder's story to be so controversial when it was greenlit last October, but it's taken on new meaning in our current political climate. One construction supply company even tried to include a border wall in its ad, but Fox wouldn't have it.
Others are going to extreme lengths to stand apart from the crowd. Hyundai will become the first brand to film its post-game ad during the event itself. Snickers will air the first-ever live commercial with Adam Driver during the third quarter.
As in the past few years, many advertisers tried to build buzz by releasing their ads ahead of time. After all, they did pay nearly $170,000 per second to air them.
Below are all the Super Bowl ads we know of so far. We'll be updating the list throughout the game.
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John Malkovich is dogged by an imposter who's being John Malkovich in this clever nod to Being John Malkovich. Fun fact: In an ironic twist, Malkovich had to get the legal blessing from the rights holders of that film to make this commercial.