Rainbows of all shapes and sizes are popping up across the city ahead of this weekend's annual Pride March.
A large stream of colorful balloons was constructed Friday outside website company Squarespace's headquarters in Manhattan's West Village.
The installation is one of dozens of events happening around the city leading up to Sunday's Pride March.
The march is the centerpiece of the annual Pride Week celebration. This year's theme is "We are Proud."
Organizers said they hope it inspires the LGBT community to stand strong during what they call a hostile political time.
In addition, city bridges along with 1 World Trade will be bathed in color this weekend to honor the lesbian, gay, bisexual, and transgender communities.
The trade center's spire Friday night will light up in pink, blue and white, colors to honor the Trans Day of Action.
Then, they will be illuminated in the color of the rainbow.
Gov. Andrew Cuomo said the lighting is meant to show that "no matter your race, creed, color, gender identity or expression that New York will fight for your right to live free from persecution and prejudice."
The Pride March is scheduled to step off Sunday at noon.
The route starts at 36th Street and Fifth Avenue and heads south, ending at Christopher Street and Greenwich Avenue.