Don't Name Your Band 'Atlas,' Recommends Squarespace's Funny Campaign

Effort Encourages Customers to Stand Out Among the Clutter

If you're mulling over a name for your band, here's a helpful tip -- don't pick Atlas.

According to a new TV spot by Squarespace, there are 132 bands named Atlas, and the ad helpfully showcases some of them in colorful, quirky style to get across its message -- it's best to have a great website to help you stand out among the clutter.

It's part of an in-house created campaign that also includes two other ads detailing how there are 65,924 folks who brand themselves as "storytellers" online, and 10,987 professional magicians. The spots were directed by Biscuit's Andreas Nilsson (a director who has been busy -- his new Old Spice ads are also out this week.)

Another tranche of the campaign, produced via Man vs Machine, focuses on existing Squarespace customers who work in creative industries: fashion designer Sadie Williams, artist Daniel Arsham and chef Danny Bowien.