Squarespace Is Sitting Out the Super Bowl This Year—But It’s Launching New Work Featuring Idris Elba

Spike Jonze directed two films for the campaign


After five consecutive years in the Super Bowl, Squarespace finally chose 2019 to be the year it would sit out of the ad festivities. That hasn’t stopped the brand from launching a major new marketing effort just days before the Big Game.

Today the brand unveiled new work with actor, DJ, kickboxer, land-speed record holder and People’s Sexiest Man Alive, Idris Elba. For past Big Game ads, Squarespace has tapped celebrities from Keanu Reeves to Jeff Bridges, so the star power is not out of the ordinary for the brand. The campaign includes two films (both directed by Spike Jonze) and a Squarespace website created by Elba.

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