Idris Elba encourages dreamers to fulfill their lifelong ambitions in Squarespace’s short film “Dream It.”
Background: With this campaign, we wanted to inspire anyone with a dream—big or small; one or many—and validate their ambitions. When you’re a kid, you dream with abandon, and the one-minute “Dream it” film with Idris Elba evokes that nostalgia and reminds people of those big dreams they had as children. But a dream is only a dream until you make it into something real. Squarespace empowers people with creative ideas to succeed, and we want them to know that they can use the tools and features on our platform to help bring their dreams to life. As someone with so many different passions—from boxing to DJ-ing to acting—Idris is the perfect embodiment of the Squarespace ethos.