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How Squarespace Found Its Edge

Ask a creative where they would most like to work, and it’s unlikely they’ll wax lyrical about their passion for website ­builders. A leading agency would be nice, or perhaps a boutique studio. If it has to be a brand, then a consumer behemoth like Apple or Nike will do. Yet by investing in design and storytelling, Squarespace, a website builder, has become an unlikely hotbed of creativity.

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