Squarespace Unveils New Brand Campaign in U.S.
NEW YORK, NY – June 17, 2013 – Squarespace, the leading all-in-one website publishing platform, today launched a brand campaign celebrating its talented and creative customers. The anthem spot, titled “Create Your Own Space”, emphasizes the flexibility of the platform by showcasing customers from creative industries spanning from architecture and e-commerce to publishing. The spot, along with five accompanying customer documentary-style features, is part of a fully integrated marketing campaign which includes digital, out-of-home, and social media components that will roll out later this month.
“Since launching Squarespace 6 last July, Squarespace has grown rapidly to hundreds of thousands of customers,” said Anthony Casalena, CEO and Founder of Squarespace “We’ve seen our customers achieve an unprecedented level of success with their websites. This campaign marks our initial push to introduce Squarespace to a more mainstream audience.”
This campaign was spearheaded by Squarespace’s Chief Creative Officer David Lee. The creative concept was developed by Squarespace’s in-house creative team in a unique collaboration with creative studio JaegerSloan.
“Squarespace is a powerful creative tool that allows anyone to create and customize their online presence so it truly represents who they are.” said David Lee. “The campaign echoes our belief that everyone deserves a piece of real estate on the world wide web that is their own.”
The commercials, created in 60-second and 30-second formats, can be viewed at http://www.squarespace.com/.
Squarespace’s mission is to provide creative tools that power the future of the web. From designers creating the next generation of web and mobile experiences, to anyone managing their own online presence for the first time, Squarespace provides elegant solutions that set new standards for online publishing. By focusing our efforts on the fusion of design and engineering, we strive to create long-lasting products that delight and surprise our customers. Squarespace’s team of 131 is headquartered in downtown New York City. For more information, visit http://www.squarespace.com/about/.