Website building platform Squarespace is returning to the Super Bowl for the fourth year in a row with an ad starring actor (and now fashion designer) John Malkovich.
While creative details of the spot have not yet been revealed, Malkovich recently starred in a documentary-style ad for Squarespace to promote both his new eponymous fashion line and the fact that he used Squarespace to build his line’s website.
The three-minute video, which was created in partnership with creative collective John X Hannes, chronicles the actor's struggle to establish himself as a serious designer and get his colleagues to take him seriously despite his lifelong interest in fashion.
“I’m always a figure in someone else’s dream. I’d really rather sometimes make my own figures and make my own dreams,” he says in the ad while footage of one of his fashion shows plays.
Each year, the brand has taken a markedly different approach to its game day spot. Its first Super Bowl ad poked fun at internet tropes like duck face selfies and moms that post too many baby pictures, while its 2015 spot putting a couple to sleep with the sound of the word “om.” Last year, the company’s Super Bowl ad starred comedy duo Keegan-Michael Key and Jordan Peele.