Squarespace’s Brand Refresh Was Inspired by the Energy, Movement and Grit of New York City

The brand has a new logo, typeface and an eye towards movement


Squarespace is entering a new era. Today, the brand announced an updated logo, a new custom typeface and an eye towards movement in its design and marketing moving forward. The refresh, which was a little over six months in the making, began rolling out of the brand’s website over the weekend and will also roll out across Squarespace’s social accounts.

New York City served as a major source of inspiration for Squarespace’s in-house creative team, which worked with DIA Studio, François Rappo and Optimo. The team pulled major themes from the city, including sophistication, grit, fashion and style.

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